Role: Brand Designer
Tools: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Grid Systems, Typography Studies, Design Research
Deliverables:
• Brand Identity System
• Exhibition Campaign Design
• Art Direction
• Typography Exploration
• Environmental Signage
• Poster Design
• Print Collateral
• Exhibition Wayfinding
• Promotional Materials
• Exhibition Campaign Design
• Art Direction
• Typography Exploration
• Environmental Signage
• Poster Design
• Print Collateral
• Exhibition Wayfinding
• Promotional Materials
This project involved developing a contemporary exhibition identity for a hypothetical reintroduction of the 1938 Bauhaus exhibition at the Museum of Modern Art. The objective was to study a historical design movement and reinterpret its visual principles for a modern audience while maintaining its original philosophy.
Drawing inspiration from Bauhaus ideals of functionality, simplicity, and visual hierarchy, I created a flexible identity system rooted in geometric forms, structured grid systems, and bold typography. Archival black-and-white imagery was paired with graphic elements to establish a visual language that felt both historically informed and contemporary.
A significant portion of the process focused on typographic exploration and information hierarchy, ensuring that exhibition materials remained visually engaging while clearly communicating content across a variety of touchpoints. The resulting system was designed to scale seamlessly across environmental graphics, promotional materials, exhibition signage, and print collateral, creating a cohesive visitor experience from initial awareness through the exhibition itself.
This project strengthened my understanding of design history and demonstrated how established design principles can be translated into modern identity systems that remain relevant across evolving media and audiences.
